We live in a sex-saturated culture. Sexual iconography has increased dramatically in advertising during the last decade and images of entwined couples, arched backs and orgasmic expressions bombard us from billboards, cinema screens and newspapers (Gill, 2007). Women’s magazines and ‘‘lads mags’’ tell us the kinds of sex we should (and should not) be having (Attwood, 2005). Television stations attract viewers with endless documentaries on sexual practices. Porn is ever more freely available on the Internet providing another mythologised version of sex. The overwhelming message is that ‘‘everyone is always ready, willing and able to have sex’’
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